Catalogue makeover case studies

Vernons enjoys the scent of success at ECMOD 05

We ratcheted up the design values and sales effectiveness of the catalogues of Vernons Geraniums, the largest geranium nursery in Europe, while retaining their personal and idiosyncratic feel. (more)

An ECMOD-winning transformation

An illuminating article showing how we totally rebuilt the positioning of this leading machinery supplier, especially the catalogue design and content – and how this transformed its financial performance. (more)

The Cashmere Company refashioned

We show how we worked with the world’s leading supplier of fine cashmere to transform their marketing, revamping their family of catalogues, international press ads and website design. (more)

Seriously into Cycling gets serious

In effect, we started from scratch so there was an effective basis for expansion plans. We had to create an appropriate corporate identity and profile, then completely redesign the catalogue to give it a personality and positioning. (more)

How to make Hydroponics interesting

A revealing article by James L. Clarke, published in Catalogue and e-business, shows how we transformed a poorly-designed, ‘techy’ catalogue into a powerful and informative selling tool for consumers. (more)

Piling on the marketing muscle

When we first met SNC, they were a small, specialist company, supplying nutritional supplements to hardcore bodybuilders. We successfully broadened their appeal to a much wider market. (more)