Copywriting
Of course your catalogue must look good. But it must also have a tone of voice, a personality for readers to like and trust - brand positioning copy. Then the product copy must make the reader yearn, and scrabble for the mouse.
Good direct marketing copy does so much, turning waverers into buyers, and one-time buyers into loyal customers. Anyone who undervalues the Attention, Interest, Desire, Commitment, Action journey, doesn't understand the power of good copywriting by a heavyweight copywriter. (Don't get me started…)
