The Cashmere Company

» Brief

To redesign The Cashmere Company catalogue in order to modernise it without losing its classic elegance and appeal.

» Execution

The catalogue was carefully updated, using a deceptively simple design and far more engaging copy. The design also allowed for black plate changes for different countries.

» Results

The appeal of the catalogue was successfuly broadened, while not alienating the core market. We continue to develop the catalogue and press ads for different countries.