A large B2B furniture wholesaler, Seconique had relied on amateur efforts, with in-house images, words and wire binding. This did nothing for their brand, nor much to help their sales force sell a wide range of furniture at extremely good price points.

Our new catalogue kept the necessary large images and the technical details, and added professional design, an introductory spread introducing the brand, and clear product sections, made the whole thing professional, organised and unrecognisably more attractive - and effective. The catalogue could now also be used by the retail customers of Seconique to sell the products to their own customers.