Blog

An occasional series of personal viewpoints on various topics, by members of our team.

#231

5 reasons why catalogues are as important as ever

Oct 30 - 2017

Catalogues should play a vital role in your marketing mix. We look at five key reasons that show you why catalogues are a visual and tactile experience for your customers, and a channel that you really shouldn’t ignore. (Read Full Post)

Catalogues - powerful as ever

Feb 01 - 2017

MarketReach conducted a series of exhaustive research projects over 18 months. These really got under the skin of why mail – catalogues, mail packs and direct marketing in general – is so effective. (Read Full Post)

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#220

External Vs In-house

Nov 18 - 2016

Why using a design agency is the key to outstanding results, both creatively and in ROI! (Read Full Post)

To Vector, or not to Vector?

Jun 06 - 2016

We are often asked, what is a vector file? Why does a logo need to be a vector file? and why can’t we use a JPEG?... (Read Full Post)

#196

Think TAnk - Logos

May 11 - 2016

Our regular Think TAnk blog showcases things we have liked, things we have found interesting or just things that we think look nice from the past month! (Read Full Post)

Trend Spotting - 2016

Apr 27 - 2016

As we are well into 2016, with Spring in full swing, it’s time to reflect and look at some of the obvious trends popping up on the design scene. (Read Full Post)

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#178

How refreshing!

Feb 22 - 2016

How to refresh your catalogue: Tips from the TA Team (Read Full Post)

Feeling the Love

Feb 03 - 2016

When the opportunity of self-employment presented itself, I instantly leapt for joy at the thought of working in my PJs from the living room couch, forgoing a commute and having my very own flexi-time. But it wasn’t for me. At least, not all the time. Why? Because I really do love working with people... (Read Full Post)

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#145

The perfect design brief

Apr 13 - 2015

When briefing a design agency there are some very important factors to consider. Here are a few crucial things that will help achieve the best out of your design brief: (Read Full Post)

In the Mood

Apr 09 - 2015

Do you dismiss mood boards as a random collage of pictures on a large board – as a messy waste of time? If you do, you’re not alone, but you and your team may be missing out on an elegant and creative way of communicating with your design agency.Mood boards can be a powerful technique in helping you bring to... (Read Full Post)

#148
#127

Think TAnk - Poster Design

Mar 10 - 2015

Think TAnk showcases things we have liked, things we have found interesting or just things that we think look nice from the past month! For this installment in our Think TAnk series, it's all about ‘Poster Design’! (Read Full Post)

Trend Spotting - 2015

Mar 03 - 2015

We're now just about "settled in" to 2015 with Spring on it's way. So here's a look at three of the most recent trends for 2015 so far... (Read Full Post)

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#110

Think TAnk - Best of 2014

Jan 19 - 2015

Normally Think TAnk showcases things we have found interesting in the world of design from the past month. However, this months Think TAnk blog is going to be about our favourite things we tweeted about in 2014. (Read Full Post)

Think TAnk - Christmas

Nov 24 - 2014

Normally our Think TAnk blog ponders over things from the previous month, but since it's almost Christmas, this months Think TAnk has gone all Christmassy! (Read Full Post)

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#101

Trend Spotting - Autumn Transitions

Nov 11 - 2014

As we enter the cooler months of the year, thoughts of lazy summer eves are more than awry. Marshmallows in hot chocolate, toasting our toes by the fire & not daring to leave the house without a scarf are the order of the day (or raincoat if this weather is anything to go by!). (Read Full Post)

Think TAnk - Photography

Oct 22 - 2014

Think TAnk showcases things we have liked, things we have found interesting or just things that we think look nice from the past month! Since it was the Brighton Photo Biennial in October, what better subject than Photography for our latest Think TAnk post. (Read Full Post)

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#86

Think TAnk - Print

Sep 25 - 2014

Think TAnk showcases things we have liked, things we have found interesting or just things that we think look nice from the past month! (Read Full Post)

Organising a successful photoshoot

Aug 22 - 2014

Organising a photoshoot can be pretty daunting, there are lots of variables to consider - models, products, props, stylists, location, weather (always interesting!) and you can find that meeting everyone’s requests can be very tricky within a short time frame.  (Read Full Post)

#75
#77

Think TAnk - Art

Aug 13 - 2014

Think TAnk showcases things we have liked, things we have found interesting or just things that we think look nice from the past month! Since it was Andy Warhol's birthday on the 5th August, we have dug out five 'ARTY' things that made us smile, 'Pin It' or go to a gallery! (Read Full Post)

Lack of passion leads to the death of ideas

Jul 24 - 2014

If you’re going to succeed in sales, you need to be able to speak from the heart to the heart. The fuel or energy or language for that communication is passion! (Read Full Post)

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#50

DCA Annual Summit

Jul 23 - 2014

I recently attended the Direct Commerce Association’s annual summit.  As a board member and ECMOD judge I am regularly at such events, but this one in particular warmed my heart.  (Read Full Post)

Passion lives somewhere between enthusiasm and madness

Jul 18 - 2014

"Well, when are you going to do a blog for our lovely new website?" - they said. (Read Full Post)

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#43

Trend Spotting

Jul 16 - 2014

The 80s are in fashion and it's not all perms, shell suits and Spandau Ballet. They are also making their debut on the design-scene. (Read Full Post)

Think TAnk - Typography

Jul 07 - 2014

Think TAnk showcases things we have liked, things we have found interesting or just things that we think look nice from the past month! For the first in our Think TAnk series, it's all about ‘Typography’!  (Read Full Post)

#23

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