Beauty Express

This large B2B supplier of beauty products had a 300-page catalogue that had grown over the years without firm organisation, and had become a bit of a mess.

We deconstructed the catalogue and created a series of spread templates that would allow the clients to have the various types of spreads they wanted, but kept a consistent brand feel and design style. We rationalised and improved the introduction and sectioning, and upped the design values of the pages.

The result, a much more contemporary, clear and easy to navigate catalogue, that massively enhanced the brand positioning of Beauty Express in this very competitive market.