(IDS) USA launch catalogue
Following our successful creation of the Easter seasonal catalogue for IDS, and our revamping of their bland exam catalogue, we were entrusted with their critical expansion into US.
This involved full page ads in professional association directories, and creating the vital launch catalogue, which had to focus on accessories only.
We had to ensure that all marketing literature had high impact and appeal to the insular US market, while retaining the quirky character and British appeal of the brand.
Also see Easter and Exam catalogues