Ashridge Trees
The previous catalogue was little more than a price list with pictures, which did nothing to communicate the many USPs of this specialist hedging and plant nursery. Our thorough-going redesign brought in - product sections, pictures and copy for every plant, a coding system for clarity and to save space - as well as introductions to the sections, tips and 'how to' elements to show their expertise and knowledge.
The new Ashridge Trees catalogue was a transformation. It looked fantastic, powerfully communicated the expertise and helpfulness of the brand, and justified mailing out to new lists to expand the customer base.