D.T. Brown Direct Marketing
To complete the communication package for the new catalogue concept, we created an outer envelope in the retro style, focusing on the offers.
Inside is a laser-personalised letter, making use of the client’s geographic data insights and holding to the Brand’s authoritative positioning. This gives a unique, local insight and recommendations on what plants would grow particularly well for the recipient.
“It is obvious to anyone who has ever been involved in catalogue production that an amazing amount of creative foresight and work was needed to develop the structure and create the content of the D.T. Brown catalogue and pack. You are all to be congratulated.”
Direct Marketing Consultant