Spirit of the Andes
This long-standing and once-popular brand had lost its way, so when it was taken over, it was clear that the entire enterprise – from corporate identity and brand positioning to product selection, catalogue design style and tone of voice – needed a thorough-going recreation.
We plunged in, working hard and fast, in order to meet the challenging brief and deadline. We re-innovated the lost creative art of shoot layouts, which empowered the client and made the whole creative and production process far more efficient. The result?
“The shoot layouts were at the heart of TA Design’s creative vision of our catalogue – and they were a key part of our achieving 300% of target sales.”
Dale Stillman, Managing Director, Spirit of the Andes