We were called in to help this go-ahead company achieve a series of challenging goals all with a three- to four-month deadline. The objective of growing the company to the next level required root and branch changes – whilst retaining the key USPs that made the company so well-loved.
Firstly, we completed the first phase of a new Corporate Identity. We then completely redesigned the core catalogue. This involved challenging the hitherto accepted norms, and moving to a clean, clear and professional look, which reflected the expertise of the brand, while also better communicating their enthusiasm.
This new catalogue was tested against the old creative and won. This enabled the new design to roll out over the critical autumn / Christmas season.