Doctors Formula

This upmarket women’s cosmeceuticals company has expensive, proven ingredients, but by selling direct has managed to slash the cost. Their challenge was how to combine the exclusive, upmarket design with more traditional long copy and an air of excitement.

So we took the principles of traditional direct marketing, but placed it in a stylish and pared down design, so that the beautifully packaged products were the heroes, the vital details of the ingredients were available, and the calls to action could be stylish yet still have standout. That plus the fantastic offer ensures a great reception!