Fur Feather and Fin
Last time round, we transformed their catalogue. Now, working with the MD, we’ve realised his vision of creating their first-ever magalogue – as the spearhead of his drive to further reposition Fur Feather and Fin at the pinnacle of this upmarket sector.
Twin key creative objectives were to ensure there was a high enough proportion of relevant and inspiring editorial pages; and to properly integrate the design of the articles and product pages, so they melded together into a coherent whole.
As the creative driving force, and working with senior management, journalists, photographers and buyers, TA designed this totally new, coffee table concept for the company from scratch, and at quite a clip – in order to catch the important county shows. Reception has been ecstatic.