Book People, Schools
Following our highly successful Brand, Tone of Voice and catalogue design and copywriting work on their main brand, Book People asked us to launch their new Schools brand. Again the deadline was tight, in order to hit at the start of term.
Although this is a sub-brand of Book People, the creative design, Tone of Voice and organisation had to be very different from the core catalogue, as the target was teachers, and the A4 catalogue is effectively a B2B reference work.
This key first catalogue has received many appreciative testimonials from teachers.