Workwear Express
This brilliant company is manufacturing and selling in the UK and making a real success of it. But they hadn’t had time to look at their Corporate Identity and Branding, let alone their catalogues.
So first off we created their first ever Brand Guidelines and Tone of Voice document, encompassing both print and digital – which immediately clarified their communications and gave them a coherent identity.
We then created concepts for their catalogues, and brought the first two to print, illustrating how different covers can target different market sectors whilst maintaining a consistent Brand positioning.