B2B catalogues are too often boring, glorified price lists, with no visual appeal or brand positioning. Realising this, Canonbury gave us the opportunity to give their 276-page Podiatry catalogue a thorough overhaul.
Our terrier-like attention to all the details – including typography, font choice, font size, use of colour, white space, visual hierarchy and good design – all come together to create catalogue transformed into a successful brand ambassador. Contemporary, easy to use and knowledge-rich, it’s a valued reference book and income generator.
“Just wanted to drop you a line to say how over the moon we are with the new Podiatry catalogue. The team as ever have done a really fantastic job with what I’m sure has been a really hard slog. It is not often with a catalogue so big that every page looks fantastic but you’ve managed it. Feedback from everyone here has been great with quite a few ‘WOWs’ and people saying they really love the new catalogue.”
Julia Tanner, Marketing Director, Canonbury Products Ltd