Embrace the Middle East
This low-profile Christian charity quietly works in ways and places few other charities do. But they needed to shout more loudly and communicate more clearly about what they do, in a cost-effective way.
So we stepped back, took their logo and created a proper set of corporate guidelines for them. We then designed spread templates, wrote the vital introduction and brand presence panels and rewrote the product copy. We worked with them every step of the way and the result, their most attractive and effective fundraising catalogue.