Embrace the Middle East
This low-profile Christian charity quietly works in ways and places few other charities do. But they wanted to communicate more clearly about what they do and promote their gift products, in a cost-effective way.
So we designed key spread templates, wrote the vital brand positioning introduction copy and brand presence panels, and rewrote or edited the product copy. The result, their most attractive and effective fundraising catalogue - cleaner and more contemporary but without alienating the core audience.