The shop part of this world-renowned charity had suffered from lack of appreciation and lack of strategic direction. Luckily, new management has faced the many challenges and over the past year has revamped the engine room of Guide Dogs Shop.
We took on the front of house. We questioned and challenged, and pointed out the mistakes and the quick wins. We showed how the catalogue can also be an inspiring Brand messenger, as well as a much more stylish, sticky and interesting sales tool. A total redesign and new copywriting – along with an enhanced product offering - means that this Christmas there has seen a huge step-change in the Guide Dog offering, and a new excitement from the supporters.