We’ve built on our previous successes with the vital Christmas direct marketing programme for this world-renowned charity. This year we’ve been working with a Christmas-specific set of Brand Guidelines – which has enabled us to craft an even more focused and compelling creative proposition.
When Guide Dogs first approached us, we discussed and challenged. We showed how their catalogue could become a stylish, sticky and involving sales tool, and also an inspiring Brand messenger.
A total redesign and new copywriting – along with an enhanced product offering – meant that our first Guide Dogs catalogue saw a step-change in creativity, causing a new appreciation and response from supporters.
Building on that, last year’s catalogue programme confirmed that the new brand positioning and design can sell products to supporters at significantly higher price points.