Patrizia Wigan

This leading niche designer brand had a strong following for their children’s clothing, but they now wanted to launch two pod collections for women, a real departure for the brand.

So it was vital to present the new ranges in the right way, to excite and reassure the audience. And as the lead vehicle for this key launch, our catalogue had to look fantastic, and also demonstrate to customers that the new pieces were as good as the familiar children’s clothing.