A well-established jewellery company asked for our advice on how to improve their successful direct marketing creative.

Always up for a challenge, we liberally sprinkled our magic arts – organising the spreads and improving eyeflow, adding human interest and testimonials, bringing out hero products, simplifying the typography, including directed choice, giving section colours for changes of pace – and adding the missing brand positioning introduction and panels throughout the catalogue.

We also completely rewrote and redesigned the two 4-page carriers. The result - a more engaging, contemporary and aspirational direct marketing pack.