This high end gifts company needed a refresh, and also had a production bottleneck, so they sensibly decided to kill two birds with one stone and give the project to us. With a well-established brand with a good design style, it’s important to make smaller, incremental changes that add up to an almost subliminal feel of improvement. We were then asked to create a sale catalogue – an even more nuanced item, given the upmarket positioning of the client. We subtly strengthened the look, and added small red percentage off ‘jewels’ and pushes to the website that still stood out and improved effectiveness.