Sticky Kids had a great educational product for children, but the brand positioning had been incorrectly thoguht out. The catalogue was designed as though it was directed at young children, rather than at school teachers and parents.
So one of the elements of our redesign was to make the overal ldesign adult and professional, while still communicating the passion of Sticky Kids for teaching children dance. The fact that the product packaging made it clear they were for children was enough for the correct balance of the catalogue, and brand positioning.
The new catalogue communicated more clearly, and was a much more effective brand ambasssador.