This catalogue had looked a bit of a mish-mash. It had become the place for products that didn’t quite fit elsewhere. But we recognised the potential of the concept that was struggling to get out.

Our first new catalogue was transformative – with each spread revealing a carefully selected set of accessories, and each with an inspiring introduction setting the scene with a different theme.

We then repositioned the brand upmarket, so the catalogues now deliver stylish and aspirational ways of completing the look of key wardrobe pieces.