Taunton Leisure (Clothing)
After the successful makeover of the tents catalogue, the client let us loose on their outdoor clothing catalogue. Again we modernised and freed up the design, and giving it a very definite 'sister' look to the tents catalogue. The front cover emphasised the end-user benefit - the enjoyment of the outdoors - a key brand differentiator. And again we brought in personality by including staff product choices.
Also see the Tent catalogue.