Taunton Leisure (Tents)
A good company with good products, but whose catalogue was too crowded so the product messages were getting somewhat drowned. Also, the company's USPs of knowledge, testing, helpfulness were not being brought out. We developed this catalogue by addressing all these issues, so that the front cover and intro spread were more exciting and had more personality and brand information. The product spreads still have lots of information, but are designed to look lighter, and with a visual hierarchy to make it much easier to view and absorb.
Also see the Outdoor clothing catalogue.