5 reasons why catalogues are as important as ever

Posted by on Oct 30 - 2017

Catalogues should play a vital role in your marketing mix. We look at five key reasons that show you why catalogues are a visual and tactile experience for your customers, and a channel that you really shouldn’t ignore.

Drive sales

1. Driving sales

When shopping with a printed catalogue, 52% of people bought more than planned and 75% of recipients say catalogues can give them ideas for things to do or buy.1

Customers have time to browse through the pages, allowing themselves to be inspired by the ideas and products.

2. Bridging the offline/online division

Did you know that 70% of people go online after receiving catalogues?

Plus, catalogue recipients study twice as many web pages per visit and browse longer than other users.

It makes sense doesn’t it? Customers can browse in their own time then head online when they are ready to buy, with all the information in hand.

Make your catalogue and digital initiatives work together; the possibilities are endless to direct customers to your website - QR codes, vouchers, video demos - all of which add other dimensions to your catalogue.

Reaching prospects
Bridge offline online

3. Reaching prospects and re-engage

Well-planned catalogues are a highly targeted marketing tool, with a 70% opening rate.2 Facilitate this by using personalisaton and a wide range of variables and you have a powerful marketing strategy.

Encourage lapsed customers to return, introduce yourself to new customers, or create a follow-up mailing after an initial online purchase - whatever your objective, the expertly crafted catalogue should play an important part in your marketing mix.

4. Increasing brand awareness

86% of recipients say they keep catalogues for a period of time in the home1, which results in keeping customers more aware of your brand.

71% of people say catalogues let them know what a brand can offer1, so show recipients your brand personality - entice them in with a welcome letter, add testimonials or include an editorial piece.

The more impactful and content rich your catalogue is - in design and copywriting - the more it communicates your points of difference and USPs. And so the more successful it is as a sales tool.

Brand awareness

5. Giving convenience and accessibility

63% of people say it’s easier to browse through products in a catalogue, rather than in-store or online.1

Think about it - lightweight, easy to use, portable and packed full of information - all this makes the printed catalogue a formidable selling tool.


So join the catalogue renaissance - call us today and ask us how we can improve your profits. You’ll be pleased with the result!

Sources: 1 Royal Mail MarketReach, The Power of Print Catalogues, Illuminas 2017 | 2 YouGov2012; Market Reach/Royal Mail 2013/14)

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